Insights & updates
Senior-led commentary from the team — strategy, SEO, paid, email, lifecycle, and the platform updates that matter.
Discover how page speed, Core Web Vitals, and personalisation work together to improve conversions and CX. Learn how to scale faster with LION’s Performance Accelerator.
Retail is resetting at speed, as customers expect personalisation, immediacy, and consistency, whether they are on a mobile screen or standing at your counter. Cost pressures and talent…
The partnership between LION Digital and Brandscope provides a complete solution for brands growing across both online and wholesale channels. While LION Digital drives online performance through expert…
The online shopping industry is under attack, and it affects every eCommerce brand. Online ghost stores are popping up in Australia, fooling customers and damaging trust in legitimate…
Most retail brands sell their products in two markets: online and offline. They are both very competitive and crucial for success. LION Digital helps businesses grow online through…
Ecommerce has got a major upgrade. This year, OpenAI launched two impressive features: ChatGPT Shopping that lets users search and compare products and ChatGPT Checkout that allows shoppers…
The Australian marketplace sector has exploded, with platforms like Amazon, eBay, and Big W now capturing $16 billion in annual spending and representing 39% of all online sales.…
Technology changes the way we live, think, and do business. Having a website and a social media page is not enough now to capture and convert your target…
As eCommerce evolves toward more interactive and custom experiences, Preezie helps brands confidently navigate this transition. Born from a vision to bridge the gap between in-store and online…
The Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) each offer a unique lens for evaluating marketing performance. These metrics help you measure the effectiveness of…
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