Shopify Plus Agency | Shopify Marketing & Developer Partner

LION Digital is a Shopify Select Partner, servicing global retailers and brands on both Shopify and Shopify Plus. From SEO and paid media to bespoke Plus development, dealer portals and platform migrations — we run the entire eCommerce remit on Shopify, with nearly two decades of execution behind the work.

What We Do on Shopify

Four service pillars, one delivery team, all engineered around Shopify and Shopify Plus.

01

Performance Marketing

SEO, SEM, email and social campaigns engineered around Shopify's data layer, customer segments and storefront architecture — not bolted on after the fact.

02

Custom Development

Product finders, smart cart experiences, B2B dealer portals and third-party integrations built natively on Shopify and Shopify Plus.

03

Platform Migration

CMS-to-Shopify migrations handled with zero organic traffic loss — from Magento, BigCommerce, Salesforce, Demandware and WooCommerce.

04

Store Optimisation

CRO, UX and technical improvements that turn traffic into revenue. Live data, A/B tested, deployed weekly — not quarterly.

Results We've Delivered on Shopify

A snapshot of recent client outcomes on the platform.

76x

Paid Social ROAS

W. Titley & Co

213%

Organic Revenue ↑

Ledlenser

20.4x

Blended Search ROI

Helly Hansen

34%

Increase in Revenue

Pro Speed Racing

17x

SEM ROAS

Guitar Brothers

When Shopify's Native Features Hit a Wall, We Build What's Missing

Every project below started with a problem Shopify couldn't solve out of the box. We build with Shopify Plus Custom Apps, Shopify Functions, the Variants API and Liquid — extending the platform without leaving it.

Discovery

Product Finders & Configurators

Guided selling tools that match customers to the right SKU — built on Shopify's product data, no third-party plug-in lock-in.

Conversion

Smart Cart & Promotions

Dynamic cart experiences and promo logic powered by Shopify Functions — cross-sells, gifting, tiered discounts, all native.

B2B

B2B Portals & Pricing

Dealer portals, customer-specific catalogues and approval workflows on Shopify Plus B2B — no separate platform needed.

Integrations

Third-Party Integrations

ERP, WMS, 3PL, Yotpo, StarShipIT, FedEx, DHL — connected cleanly via Shopify's APIs and custom middleware where needed.

Operations

Inventory Management

Multi-location stock logic, low-stock automations and warehouse syncs that keep what customers see matched to what you can ship.

UX

Custom Navigation & UX

Past Shopify's 3-level menu limit. Mega-menus, faceted browsing and category architectures built for large catalogues.

EXPLORE CUSTOM ECOMMERCE SOLUTIONS

Our Shopify Partner Ecosystem

We integrate with the tools your stack already runs on.

Klaviyo Master Elite Yotpo StarShipIT Google Partner Clearer.io Instant Preezie

Shopify Brands We've Worked With

ZambezeeHelly HansenPro Speed RacingSimply For StringsW. Titley & CoLedlenserBlackwellsThe Wine ConnectionFishing SuperstoreG Life WatchesThe Bedspread ShopWedding SuperstoreMaraisDust N BootsSplish Splash SwimwearPure Water SystemsBlowes ClothingUrban WearBeforeYouSpeak CoffeeGoleby's Parts
ZambezeeHelly HansenPro Speed RacingSimply For StringsW. Titley & CoLedlenserBlackwellsThe Wine ConnectionFishing SuperstoreG Life WatchesThe Bedspread ShopWedding SuperstoreMaraisDust N BootsSplish Splash SwimwearPure Water SystemsBlowes ClothingUrban WearBeforeYouSpeak CoffeeGoleby's Parts
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5.0 rating

Leonidas Comino and his team are tenacious and thoughtful — they participate at every turn and want to help merchants grow, utilising a vast suite of services and plenty of team experience to get the best outcomes.

Frequently Asked Questions

Q1. What is a Shopify Select Partner?

Shopify Select is a recognised tier in Shopify's official partner program, awarded to agencies with a demonstrated track record of merchant growth, technical capability and platform expertise. As a Select Partner, LION Digital has direct access to Shopify's partner managers, beta features, and merchant support escalation — meaning faster answers, earlier access to roadmap features, and a more deeply supported build for your store.

Q2. Should I migrate to Shopify or Shopify Plus?

Shopify suits most growing merchants. Shopify Plus makes sense when you need wholesale/B2B, multiple stores, custom checkout logic, deeper API limits, or the kind of bespoke functionality enterprise retailers rely on. We help you make this call honestly — based on order volume, complexity, and roadmap — not just based on what's easier to sell. Many of our clients run on standard Shopify and scale to Plus when the use case is clear.

Q3. How do you handle CMS migrations without losing organic traffic?

Migrations are SEO-led from day one. We map every URL on the existing store, build a redirect strategy before development starts, preserve crawl budget through staged launches, and monitor organic positions daily through cutover. The Fishing Superstore Shopify rebuild — launched in under two weeks, with conversion rates doubling and a 62% lift in average order value — shows what a zero-traffic-loss CMS-to-Shopify migration looks like in practice. We run the same playbook on every Shopify and Shopify Plus migration project.

Q4. What does a typical engagement look like?

Every engagement starts with a discovery call and a free $4,500 eCommerce audit covering performance, technical health and growth opportunities. From there, engagements range from one-off projects (a migration, a custom build, a CRO sprint) to full-remit retainers that span SEO, SEM, email, social, CRO and development. You'll work with a senior strategist and a delivery team, with direct access to Leo Comino on strategic calls.

Q5. Can you support international and multi-store Shopify Plus rollouts?

Yes. Shopify Plus is built for multi-store, multi-currency, multi-region commerce — and we've delivered cross-market Shopify work for brands like Helly Hansen, Ledlenser and W. Titley & Co. We handle Shopify Markets configuration, region-specific catalogues, hreflang, local SERP optimisation and the operational side — shipping, tax, fulfilment — through our integration partners. Whether you're running a single global store on Shopify Markets or a multi-store Plus topology, we'll architect the structure for both SEO performance and operational sanity.

Leo Comino

Talk to a Shopify Select Partner — book a call with Leo and the LION team today.

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