The LION Promise

Your revenue target.
Our commitment.

For established eCommerce brands that qualify, we agree a revenue growth target and measure it against your own sales data. If we fall short, we keep working at no fee until we get there.

See if you qualify How it works

Available to qualifying brands only. We assess every application.

  • 200+eCommerce brands grown
  • $350m+Media managed across channels
  • 10+ yrsSpecialist-led, never generalist

Measured on the number you run your business on

Most agencies report on clicks, rankings and channel metrics, then leave you to work out whether any of it reached your bottom line. The LION Promise ties our work to online revenue, measured in your own platform.

How it works

Assessed first. Then one target.

  1. Assessment

    We review your sales, margins and channels, then forecast whether the target is achievable. If it isn't, we'll tell you.

  2. Baseline

    We pull your last 12 months of online sales from your own platform. That is the number we measure against.

  3. Target

    Together we agree a revenue growth target, plus the channels, retainer and media budget needed to reach it.

  4. Set-up

    Before the clock starts, we fix tracking, product feeds, technical SEO and audit findings across every channel in scope.

  5. Measure­ment

    The 12-month window opens once set-up is complete. You see progress against the target in your LION dashboard every month.

  6. Account­ability

    If we fall short by the end of the window, we keep working at no fee until the target is met.

The timeline

Set-up ~8 wks 12-month measurement window Target met or we keep working at no fee until it is
  • Agreement signed
  • Measurement starts
  • Month 12 review

Who it’s for

Not every brand qualifies

We only offer the Promise where we’ve modelled the target and both sides are set up to win. It isn’t designed for start-ups or brands still proving their product.

  • Established eCommerce brands with at least 12 months of online sales history
  • Healthy, known product margins
  • A 12-month agreement with a minimum monthly retainer and an agreed media budget
  • Sales and margin data shared, with access to every platform in scope

What a promise looks like

+15%

eCommerce revenue over 12 months

A specialist 4WD parts retailer joined LION on a 12-month engagement covering SEO, Google Ads and Meta. Their Promise is +15% eCommerce revenue over 12 months, measured against their platform sales for the previous 12 months. Audits and set-up come first, and the measurement window opens once that work is done.

Why we can make it

We back ourselves because we’ve run retail

  • Retailer DNA

    We run eCommerce businesses ourselves, so we measure success the way you do.

  • Veteran specialists

    Senior channel leads work on your account. It isn't handed down to juniors.

  • Accountable growth

    One target and one dashboard, reviewed with you every month.

Proof, not promises

Dash Offroad · SEM · LION Promise client

16.9x

Blended ROAS (full year)

Read the case study

We engaged LION Digital for SEM services under their LION Promise after being referred to by their business coach, and they have absolutely delivered. LION committed to a minimum ROAS of 5 in 60 days, and not only did they hit that target, they far exceeded it, delivering a ROAS of 16.

The performance, transparency and accountability have been outstanding. It is rare to find an agency that puts a commercial promise in writing and then backs it with this level of execution. LION Digital has been a real growth partner for Dash Offroad and we could not be happier with the results. Highly recommended.

Matt Webber Managing Director, Dash Offroad

See all case studies

Frequently asked

The details

What exactly do you promise?

An agreed increase in eCommerce revenue over a 12-month window, measured against your previous 12 months of platform sales.

What happens if you miss the target?

We keep working at no fee until it's met.

When do the 12 months start?

Once set-up is complete. We agree the start date with you before signing, so the result is measured on clean data from day one.

Why measure revenue rather than channel metrics?

We optimise and report on ROAS and the other channel metrics as well. Platform-reported figures can differ from what actually lands in your store, so measuring revenue in your own platform gives us both one number to trust.

Is there a minimum investment?

Yes. The Promise requires a minimum monthly retainer and an agreed media budget for the full 12 months. We'll walk you through it on your assessment call.

Which channels are included?

SEO, Google Ads, Meta, email, CRO and development, depending on what's agreed in scope.

What if my business doesn't qualify?

LION Digital offers a wide range of services and flexible retainers tailored for growth at every level. We'd be happy to discuss a model that fits your needs.

Let’s see if your brand qualifies

We’ll review your sales, margins and channels, then tell you straight whether the Promise is the right fit.

Enquire now